Undermining American Education,
Media and Healthcare
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About the Book
customers? Patients as customers? Religious believers as customers?
past 30 years, the “customer” metaphor has infiltrated virtually every
of American life. Proponents suggest that schools, doctors, hospitals,
and churches become more accountable when they treat their
customers. But has that really happened? And what might be the dangers
The Feel-Good Society
examines the immediate and long-term implications of the customer
concluding that it has fundamentally changed the attitudes and
behaviors of Americans,
and the nature of American social institutions.
The Feel-Good Society
poses the question of whether the customer metaphor is
diametrically opposed to—the fundamental purposes of institutions like
and schools. It concludes that new approaches to marketing and new
to leadership are needed to insure that America’s social
return or remain true to their missions.
About the Author
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extensive quotes from the book.
James G. Hutton, PhD, is a marketing and
communications professor and consultant at Fairleigh
University in northern New Jersey, just outside of New York. Previously, he taught at
the University of Hawaii,
the University of St. Thomas
Paul), and the Carlson School of Management at the University of Minnesota.
Prior to his
academic and consulting career, he was a manager of corporate and
communications for three major multinational corporations, including
the U.S. subsidiary
of Hong Kong’s largest corporation.
Hutton’s PhD in
marketing is from the University
of Texas at Austin,
where he was a University Fellow and Dean’s Doctoral Fellow in
Hutton is the author of three books and numerous academic and
articles and book chapters, and a frequent speaker at national and
Reviews and sample
comments from readers:
Hutton, James G.
The feel-good society : how the
is undermining American education,
religion, media and
healthcare / James G. Hutton.
2. Consumer behavior--Social
3. Consumption (Economics)--Social
conditions--1980- I. Title.
Policy for review copies:
Professors or others who may wish to adopt the book for a class, a
book club or similar purposes may obtain a
copy by sending a $15 check (plus international shipping costs, if
to the author:
Dr. James G. Hutton
Voice and fax: 201-692-7241
Dept. of Marketing
Silberman College of Business
Fairleigh Dickinson University
1000 River Road – H-DH2-06
Teaneck, NJ 07666
E-mail: email@example.com or firstname.lastname@example.org
Personal web page: http://alpha.fdu.edu/~hutton
The $15 is refundable upon adoption
return of the book.
Further information for professors:
The book is a provocative look at how consumerism -- and the
"customer" metaphor, in particular -- are affecting America's social
institutions. It is an ideal text or supplement to courses or
seminars in subjects such as Marketing, Consumer Behavior, American
Studies or Cultural Studies.
Table of Contents
A Nation Turned Upside Down?
Influence of Marketing
Viewers and Listeners as Customers
Feel-Good Politics, Government and Law: