Recent Scholarly Publications and Presentations

“Defining the Future of Public Relations," SPHERA PUBLICA (an academic journal of scientific review, based in Spain), Vol. 7 (2007)

“Feel-Good Medicine: How the Customer Metaphor is Undermining the American Healthcare System,”  ADVANCES IN CONSUMER RESEARCH (Asia Pacific), Vol. 7, proceedings of the Association for Consumer Research Asia/Pacific conference, Sydney, Australia, June 2006, pp. 168-72

“Feel-Good Education,” presentation as part of an invited panel at a conference on anti-consumption research, School of Business, the University of Auckland, New Zealand, June 2006

“Exploring the Definition and Domain of Public Relations,” invited presentation given at the University of Nevada Las Vegas, February 2006

“How Marketing and the Customer Metaphor are Undermining Nonprofit Organizations in the United States,” presented to the annual business/economics conference of the Athens Institute for Education and Research, Athens, Greece, June 2005


“The Myth of Salary Discrimination in Public Relations,” PUBLIC RELATIONS REVIEW (spring 2005)

“Teaching Executive Communication” (second author), with Scott Behson, European Applied Business Research Conference, Edinburgh, Scotland, June 14-18, 2004

“Integrated Marketing Communications: A Decade Later,” presented as part of a panel at the Southern States Communication Association, Tampa, Florida, April 2004

MARKETING COMMUNICATIONS: INTEGRATED THEORY, STRATEGY & TACTICS, with Dr. Frank Mulhern, Northwestern University (Pentagram Publishing, 2002)

"Narrowing the Concept of Marketing,” JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, Vol. 9, No. 4 (2001), pp. 5-24

"Narrowing the Concept of Marketing,” in SOCIAL MARKETING, Michael T. Ewing, ed. (Best Business Books, an imprint of Haworth Press, Inc., 2001)

“Reputation Management: The New Face of Corporate Public Relations?” (first author) with Dr. Michael Goodman, Jill Alexander and Christina Genest, PUBLIC RELATIONS REVIEW, Vol. 27, No. 3 (fall 2001), pp. 247-261

"Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge," in the HANDBOOK OF PUBLIC RELATIONS, Robert Heath and Gabriel Vasquez, editors, Sage Publications (2001)

 “The Business-to-Business vs. Consumer Marketing Debate: A Prime Opportunity for Teaching Creativity,” presented at the annual Academy of Marketing Science conference, San Diego, May 2001

"The Definition, Dimensions and Domain of Public Relations,” in PUBLIC RELATIONS REVIEW, Vol. 25, No. 2 (summer 1999), pp. 199-214

"Political Action Committees, 'Soft' Money, Foreign Contributions and U.S. Politics: Lessons from the American Experience" (first author) with Mahmoud Watad, in the JOURNAL OF COMMUNICATION MANAGEMENT, Vol. 3, No. 3 (April 1999), pp. 293-302

"The Influence of Brand and Corporate Identity Programs on Consumer Behavior," in the JOURNAL OF BRAND MANAGEMENT, Vol. 6, No. 6 (November 1997), pp. 428-39  [winner of a "Citation of Excellence" (highest quality rating) and a listing in ANBAR Electronic Intelligence's on-line Hall of Excellence]

"A Study of Brand Equity in an Organizational-Buying Context," in the JOURNAL OF PRODUCT & BRAND MANAGEMENT, Vol. 5, No. 2 (November 1997), pp. 120-35 [winner of a commendation from the Literati Club of MCB University Press – equivalent to runner-up for the journal's 1997 best-article award]

"Integrated Marketing Communications and the Evolution of Marketing Thought," in the JOURNAL OF BUSINESS RESEARCH, Vol. 37 (1996), pp. 155-62

"Integrated Relationship-Marketing Communications: A Key Opportunity for IMC," in the JOURNAL OF MARKETING COMMUNICATIONS, Vol. 2 (1996), pp. 191-9

"Making the Connection Between Public Relations and Marketing: Building Relationships, Corporate Equity, and a 'Culture-to-Customer' Business Philosophy," in the JOURNAL OF COMMUNICATION MANAGEMENT, Vol. 1 (August 1996), pp. 37-48

"A Theoretical Framework for the Study of Brand Equity and a Test of Brand Sensitivity in an Organizational Buying Context" (dissertation, August 1993)