Professional Organizations
Current:
Member, American Marketing
Association
Member, Association for Consumer
Research
Former:
Member, American Academy of
Advertising
Member, Association for Education
in Journalism and Mass Communication
Accredited (APR) by Public
Relations Society of America
Member, Academy of Marketing
Science
Director, North Central Blood
Services Region, American Red Cross
Director & national assembly
delegate, Public Relations Society of America, Minnesota Chapter
Director, Public Relations
Society of America, Hawaii Chapter
Faculty advisor, Public Relations
Student Society of America ,
University of
St. Thomas Chapter
Professional advisor, Public
Relations Student Society of America,
University of
Hawaii Chapter
PR division delegate-at-large,
Association for Education in Journalism & Mass Communication
Trustee, Honolulu Theatre for
Youth
Member, Aloha United Way public
relations council
Member, Pacific and Asian Affairs
Council
Member, International Association
of Business Communicators
Member, Society for Marketing
Advances
Leadership and Professional Activities
Supervised numerous independent studies, co-ops and theses
Proposed and created new MBA core course, “Executive Communication
& Leadership” (2002); supervised nine instructors who taught more
than 350 students in 23 sections of the course (2002-03)
Member, search committees for new College of Business dean and new
marketing faculty, Fairleigh Dickinson University, 2001-2
Member of College Educational Planning Committee (CEPC), Fairleigh
Dickinson University, College of Business (2000-)
Chair, special session on "Contemporary Issues in Communications
Strategy Development," American Marketing Association national
educators conference, San Francisco, August 1999
Respondent to the conference keynote speaker from the World Bank, at
the annual Public Relations Society of America (PRSA) Educators
Academy's International, Interdisciplinary Research Conference,
University of Maryland, June 1999
"Branding and Brand Equity," interview for the Bloomberg Forum
(disseminated to 250,000 users of Bloomberg News' multimedia financial
news service, and the Bloomberg radio network, which reaches 13 million
daily listeners), Princeton, NJ, May 1999
Co-Chair of Fairleigh Dickinson University's annual business/academic
symposium, 1999, and editor of the symposium proceedings, 1998
Member, Fairleigh Dickinson university-wide committees on marketing
(1998-99) and capital-project needs assessment (1999), and member of
the university Senate (1998-)
Member of the Department Personnel and Review Committee (DPRC),
Fairleigh Dickinson University, Department of Marketing, Management
& Information Systems (1998-9 and 2001-)
Member of Curriculum Committee (1999-) and Release Time & Summer
Grant Committee (1999-2000), Fairleigh Dickinson University, College of
Business
Member, editorial advisory board, JOURNAL OF COMMUNICATION MANAGEMENT,
London (1996-)
Member, editorial advisory board, JOURNAL OF MANAGEMENT ADVOCACY
COMMUNICATION
(1995-7)
Member, professional advisory board, BNFL graduate program in Corporate
Communications Management, University of Salford, England (1996-)
Reviewer for: JOURNAL OF COMMUNICATION MANAGEMENT, 1996-present;
World Marketing Congress in Perth, Australia, June 2003; American
Marketing Association (AMA) educators conferences, summer and winter
1996 and 1997, winter 1998 and summer 1999; special issue of the
JOURNAL OF BUSINESS RESEARCH, 1996; Emory University Relationship
Marketing Conference, 1996; American Academy of Advertising, 1995;
Academy of International Business (Southwest division), 1993; Academy
of Marketing Science, 1991 and 1990; Association for Education in
Journalism & Mass Communication, 1991 and 1990
Chair, special session on relationship marketing, American Marketing
Association national educators conference, Chicago, August 1997
Panelist, "Doing the Right Thing: Public Relations Ethics," sponsored
by the Minnesota Chapter of the Public Relations Society of America
(PRSA), St. Paul, February 1997
"U Team" and "Dimension" interviews for WCCO-TV, CBS' Minneapolis/St.
Paul affiliate, on the work of ad agencies and gender issues in
advertising, February and April 1996
Moderator, panel discussion on crisis-communications management,
Minnesota Chapter of the Public Relations Society of America (PRSA),
Minneapolis, November 1995
Discussant, research session on corporate, environmental and
cause-related communications, American Marketing Association national
educators conference, Washington, D.C., August 1995
Moderator, "Communicating in Two Languages and Two Cultures" (panel of
Montreal advertising and public relations executives debating the
merits of localized versus universal advertising and the difficulties
of communicating to multilingual audiences), national conference of the
Association for Education in Journalism and Mass Communication (AEJMC),
Montreal, 1992
Moderator/panelist, "The Integration of Marketing, Advertising and
Public Relations: P's in a Pod or Just a Shell Game?" (panel of leading
executives and scholars), national conference of the Association for
Education in Journalism & Mass Communication (AEJMC), Boston,
August1991
Moderator, "Creativity in the Midwest" (panel of advertising and public
relations executives from top Minneapolis creative agencies), national
conference of the Association for Education in Journalism & Mass
Communication (AEJMC), Minneapolis, August 1990
Chair, research session, Academy of Marketing Science national
conference, New Orleans, 1990
Panelist, "The Future of Public Relations," Minnesota Chapter of the
Public Relations Society of America (PRSA), March 1989
Outside evaluator for marketing curriculum, College of Business,
Northeastern State University (Oklahoma), December 1993
Publisher's reviewer for marketing text, Iowa State University Press,
1994
Judge, numerous local and national awards competitions, including the
Public Relations Society of America's national Silver Anvil awards and
the International Association of Business Communicators' international
Gold Quill award