Sample Professional Presentations

“Why People Buy,” invited professional presentation to the New Jersey chapter of the University of Texas alumni association, Little Ferry, NJ, March 22, 2007

“Feel-Good Medicine:  How the Customer Metaphor is Undermining American Healthcare,” presented to the Consumer Driven Healthcare Summit (a conference of healthcare-industry professionals), Washington, D.C., September 14, 2006

“Feel-Good Education: How the Customer Metaphor is Undermining American Education,” keynote speech at the annual conference of American private secondary-school admissions counselors, sponsored by the Secondary School Admission Test Board (SSATB), Philadelphia, October 2, 2004

“Lessons Learned (and Not Learned) by American Public Relations,” lecture at Bangkok University (Thailand), August 2004

“Classic Ads and Ad Campaigns: The Big Idea,” guest lecture for combined Advertising and Integrated Marketing Communication classes at the University of South Florida, Tampa, April, 2004

“The Top Three Ways to Look and Sound Like a Research Expert,” presented to the New Leaders in Corporate Communication Forum (sponsored by AT&T, American Home Products, Concert, GPU Services, Telcordia Technologies and Fairleigh Dickinson University), Madison, NJ, January 2001, 2002, 2003, 2004

"Branding and Marketing Strategy," presented at a Branding Forum co-sponsored by Wachovia Bank and NEW JERSEY BUSINESS, Madison, NJ, September 10, 2003

"Lectures in Marketing Communications," presented at Thammasat University (Bangkok, Thailand), July/August 2003

"Top Three Ways to Look and Sound Like a Research Expert," presented to the New Leaders in Corporate Communication Forum (sponsored by AT&T, American Home Products, Concert, GPU Services, Telcordia Technologies and Fairleigh Dickinson University), Madison, NJ, January 2001, January 2002 and January 2003

"The Role of Corporate Culture and Corporate Identity in Business-to-Business Marketing," presented to the New Jersey chapter of the Business Marketing Association, Madison, NJ, October 22, 2002

"What’s Reputation Got to Do with It?  (A Heretical Perspective)," presented to business leaders at a Corporate Communication Institute forum on reputation management, Madison, NJ, May 13, 2002

"Reputation Management: A Heretical Perspective," presented at a forum of graduate students from the University of Lugano (Switzerland), Memphis, TN, August 7, 2002

"The 10 Keys to Effective Integrated Marketing Communications," presented to the New Jersey chapter of the Business Marketing Association, Madison, NJ, October 2001

"The Business-to-Business vs. Consumer Marketing Debate: A Prime Opportunity for Teaching Creativity," presented at the annual Academy of Marketing Science conference, May 2001, San Diego

"Reputation Management and Corporate Communications," presented to the Council of Communication Management (an association of communication executives from major corporations throughout the U.S.), Madison, NJ, June 2000
 
"Corporate-Communication Spending vs. Reputation: Preliminary Results of a Study of FORTUNE 500 Companies," presented to the executive committee and client advisory board of the Council of Public Relations Firms, New York, May 2000

"Marketing Independent Schools," presented to the marketing committee of the New Jersey Association of Independent Schools, Summit, New Jersey, April 2000

"Strategic Planning" (a module in a mini-MBA program), Kwasha Lipton (division of PriceWaterhouseCoopers), Fort Lee, New Jersey, February 2000

"Integrated Marketing Communication Theory: The Roles of Propaganda and Agenda Setting in Marketing Communication," presented at the annual American Marketing Association educators conference (August 1999, San Francisco)

"Critical Imbalances: The Relationship Between Marketing and Public Relations in the Context of Social Institutions," presented at the annual Public Relations Society of America (PRSA) Educators Academy's International, Interdisciplinary Research Conference, University of Maryland, June 1999
 
"Integrated Marketing Communications" (a module in the certificate program in direct marketing), Virginia Commonwealth University, Richmond, Virginia, November 1998

"The Nature and Scope of Public Relations," presented at the ninth annual Conference on Corporate Communications, Madison, New Jersey, May 1998

"Integrating Theories, Communication and Strategies: The Challenge of the Next Millennium," presented at a statewide conference sponsored by Ball State University and the Indiana chapters of the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC), Indianapolis, March 1998

"Marketing Social Services," presented to the South Tulsa Psychotherapy Associates, Tulsa, December 1997

"Integrated Relationship-Marketing Communications, presented at a regional conference of the International Association of Business Communicators (IABC), Kansas City, September 1997

"Competitive/Exchange Versus Humanistic Perspectives on Relationship Marketing," a special-session presentation for the American Marketing Association annual educators conference, Chicago, August 1997

"Integrated Marketing," presented at a conference sponsored by MARKETING magazine, Toronto, October 1996

"Integrated Relationship-Marketing Communications" and "What Public Relations People Need to Know About Integrated Marketing Communications," presented at a Ragan Communications professional-development conference, Chicago, October 1996

"Making the Connection Between Marketing and Public Relations," a half-day pre-conference seminar presented at a Ragan Communications professional-development conference, Chicago, October 1996

"Strategies for the Coexistence of Marketing and PR," presented at a conference of the Minnesota chapter of the American Hospital Association, Cragun’s Resort, Gull Lake, Minnesota, June 1996

"The Critical Link Between Corporate Culture and Marketing: A Humanistic View of Relationship Marketing," presented at the Academy of Marketing Science annual conference, Phoenix, May 1996

"Developing a Cost-Effective Marketing Communications Plan" and "Lead, Follow or Get Out of the Way: The Impact of 'Integrated Marketing Communications' on Corporate Communications," presented at a Ragan Communications professional-development conference, Chicago, April 1996

"Strategies for the Coexistence of Marketing and PR," presented at a special joint meeting of the New Jersey Business Marketing Association and the New Jersey Chapter of the International Association of Business Communicators (IABC), Newark, New Jersey, October 1995

"Marketing and PR Strategies for Coexistence," presented at a regional conference of the American Society for Health Care Marketing and Public Relations, Minneapolis, October 1995

"Integrated Marketing Communications: Public Relations' Contribution," presented to the Public Relations Forum (a quarterly gathering of about 50 3M corporate and division PR and marketing executives), 3M Corporate Headquarters, St. Paul, September 1995

"Strategies for the Coexistence of Marketing and PR," presented at the annual international conference of the International Association of Business Communicators (IABC), Toronto, June 1995

"Can Marketing and Public Relations Strategists Coexist?" presented to the Minnesota chapter of the International Association of Business Communicators (IABC), Minneapolis, June 1995

"Integrated Marketing Communications and the Evolution of Marketing Thought," presented at the American Academy of Advertising annual conference, Norfolk, Virginia, March 1995

"Public Relations' Role in the Integrated Marketing Communications (IMC) Process," presented at a seminar sponsored by Drake University, ADWEEK magazine and Thomas C. Porter & Associates, Des Moines, March 1994

"A CEO's Perspective on Integrated Marketing Communication," presented at a conference sponsored by the Kansas City chapter of the International Association of Business Communicators (IABC), March 1994

"Brand Equity: What's It Worth to You?" presented to a private client round-table seminar sponsored by Padilla Speer Beardsley, attended by marketing and communications executives from 3M, Pillsbury, General Mills, St. Paul Companies, Fingerhut and other large Twin Cities corporations, February 1994

"A Moderate Perspective on Integrated Marketing Communications," presented at a regional professional-development conference sponsored by the International Association of Business Communicators (IABC), Des Moines, September 1993

"Turf War or Treaty?  The Integration of Marketing and Public Relations," presented at a regional professional-development conference of the Public Relations Society of America (PRSA), Minneapolis, September 1992

"Advanced Research Topics, Tips and Techniques," presented at a regional professional development conference sponsored by the Public Relations Society of America (PRSA), Minneapolis, June 1992

"The Effective Use of Small Groups in Teaching Public Relations: Small Business Institute (SBI) Case Studies," presented at the annual conference of the Association for Education in Journalism & Mass Communication (AEJMC), Minneapolis, August 1990

"Toward a Theory of Corporate Identity," presented at an international conference on marketing and semiotics, Indiana University, July 1989